Plan your shelf layout on data, not on instinct
Capture the products in your stockroom by photo, plan your shelves in 3D, and measure cycle by cycle how much each layout sells. The category management logic of large chains, on a regional grocer's budget.
No sign-up needed. The dashboard runs in your browser.
Bringing large-chain category management down to the regional grocer
When a grocer changes the shelf, revenue changes — but nobody measures it. That is exactly the gap Rafio fills: it records what you changed and shows you the result.
Makes the shelf decision measurable
Shelf measurement from a photo
Take a photo of the gondola and the system works out the height, width, depth and number of shelf levels. Correct the measurements on screen.
Dozens of products in a single photo
Lists the products in a stockroom photo with brand, name and category. Delete what was misread, add what is missing.
Test it without touching the shelf
Place products on the shelves at their real packaging dimensions. The screen tells you a product does not fit before you ever move it.
Which layout sold more
Save each placement as a dated cycle, enter the sales data, and compare two cycles side by side.
Five core features in one flow: set up, lay out, measure, compare, decide.
Explore the productShelf strategy in three steps
- 1
Set up from a photo
Photograph the shelf and the products in your stockroom with your phone. The system extracts measurements and products; you approve them.
- 2
Lay it out in 3D
Drag products into place or run auto-fit. Test different alternatives without touching the physical shelf.
- 3
Measure with sales
Save the layout as a cycle and enter the sales data at the end of the period. Rafio calculates the difference.
Concrete decisions, section by section
Beverage section
High turnover, tight shelf space. How many facings each pack size gets directly drives revenue.
5 levels
typical gondola
40+
product lines
Breakfast section
Strong seasonal and calendar swings. The layout difference before Ramadan and the following holiday becomes measurable.
2 weeks
recommended cycle
3×
seasonal swing
Detergent section
Large packs, heavy products, low turnover. Return per unit of shelf space is critical here.
TL/m
revenue per shelf metre
100%
space utilization tracking
Regional chains
Grocery chains with 5–100 branches
Category managers
Teams responsible for section layout
Operations managers
Anyone seeking a standard across branches
Store owners
Operators who make the call themselves
Not lay-out-then-audit, but lay-out-then-advise
No manual catalogue entry. Shelf and product setup starts from a photo.
Visualization at real packaging dimensions that catches a product that will not fit before you move it.
Every layout is a dated record. Sales data attaches directly to that layout.
Existing tools answer the brand's question: “is our product in the right place?” Rafio answers the grocer's question: “which layout earns me more?”
The Rafio product approach
We are selecting our first pilot chains right now
Rafio is a new product. Rather than inventing customer quotes, we will be straight with you: we are building it together with the regional chains that use it first. During the pilot you work directly with the product team and can put the features you need on the roadmap.
Apply for the pilot- Four weeks of real use, starting with a single section
- Setup and the first shelf definition are on us
- Pilot pricing and roadmap priority
Common questions
Not in the MVP. You can upload sales data as CSV or enter it by hand in the dashboard. POS integration is on the roadmap for V3.
Start measuring your shelf strategy today
Open the dashboard without signing up and try it with demo data. If you like it, let's talk about the pilot.